Stop Wasting Money On Google. Use Articles And Blogs To Boost Your Website Ranking.
by Andrew Egorov
So your website is up and running and the investment in time and money you’ve put into your PPC campaign is now paying off.
With the website tracking you have implemented, you have been able to fine-tune your campaign so that you now have a fairly good idea about who you’re marketing to, what they’re searching for and the highest converting and traffic keywords. You have also been able to slowly reduce your CPC (cost per click) down to a more reasonable level.
But like all good businesses, you are constantly looking for ways to improve on your ROI which in the world of internet marketing means higher click rates. You should also be fully aware that you need to know how to monetize the traffic you are generating from your website. Traffic means nothing if you’re not doing anything with it.
There are a multitude of free ways to improve your search engine ranking so that you’re on the first page (and hopefully first position) on your relevant keyword search results.
In this article I’m going to go through the main ways in which you can do this. The most common term used for this is Search Engine Optimisation or SEO.
The primary goal of any search engine is to provide the user with the most relevant information possible for any given keyword search. Search engines reward websites that have good quality, relevant information with high search rankings.
One of the ways that a search engine ranks a website is by the number of unique links the website has from other websites. From the search engine point of view, this is an indication that the website must have something of value to other websites.
There are some important key things you must always understand to have an effective SE marketing strategy.
1. Provide valuable, relevant content. Don’t just fill your site with non-relevant garbage. All articles on your website should be relevant and consistent to what your website is about. Try to avoid using free article to pad out your website, as people will soon find out that the information is non-relevant and won’t bother visiting.
People need to be interested in the articles or else they won’t link to your website and you won’t build your rankings. This takes time…as I keep reiterating in my articles…”Rome wasn’t built in day.” Don’t get me wrong, there is nothing wrong with using free articles, but the least you can do is filter out any non-relevant stuff.
2. Add content to your website regularly. Don’t expect to be able to add 1000 articles to your website in one go and expect a 1st position ranking in Google overnight. To get a high ranking using these free techniques takes time. Try to think of your internet business as an organic thing like an oak seed. It might take a while before you see any results, but given a bit of time and attention, it will grow into something massive and long lasting.
Probably the easiest way to add content regularly is by using a web log (most commonly referred to as a blog).
Specifically designed websites called weblogs or blogs allow for easy and regular posting of articles. Of the many blogging sites on the internet today, one of the most popular can be found at www.wordpress.com. In fact, this blog is being hosted by them.
When writing your articles, make sure the content is relevant to your website and make sure it will interest whoever is reading it. Make sure that the article has links back to your other websites, be they your personal website or your lead capture pages, so that you are encouraging people to click them and so build up your authority status and keep the search engines happy.
Remember, search engines sole purpose is to provide people with the best quality and most relevant information possible. If you are doing that, they will reward you with a higher search engine ranking.
3. Get your articles published by as many other websites as possible. It is important to throw your net wide and get a large variety of different websites linking back to your websites. Use syndication sites, reprint rights, press releases and article distribution sites to get your articles published by other websites, so that you can steadily build up your search ranking.
How do you do this? In actual fact, this blog is a form of syndication. A popular method is to use RSS, which allows subscribers to be instantly notified of any new updates. You can also publish articles using article submission sites like www.ezinearticles.com or submityourarticle.com.
So how often should I publish an article or blog?
Well it’s really up to you, what your website is and what sort of ranking you want. Approximately 1-8 articles a month is optimal, but never more than this. Publishers soon get tired of numerous articles from the same author. The key is consistency. Submit an article a few times a month, every month, and you should see results in just a few months.
Because blogs and articles are a simple and effective way to get content out onto the internet, they can be misused and abused by people flooding blog sites with complete rubbish using automated scripts in an attempt to boost their search engine rankings. People want content that is interesting and relevant and will soon get bored and annoyed with sites that have obviously gone for the quick and dirty approach to providing relevant content.
With over 20 years experience in the IT industry, Andrew is an Internet Entrepreneur and Mentor who is passionate about teaching people how to build and manage their own internet business and sharing his extensive expertise and knowledge of the Internet.His main business website is http://www.incomelifestylefreedom.com His personal website is http://www.andrewegorov.com Visit his websites for FREE information!
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On-Site Redirects: Building Page Rank And The Bottom Line
by Frederick Townes
Often pages or sections of your site have developed some link love that would better serve other pages you were prefer to having ranking or would rather have users spending time with. So what you need to do is get those bank links and PageRank where you need it.
Redirects and Search Engines
Redirects automatically send a visitor to a specific page once the visitor accesses the site. The redirect can be to another page on the site or to a completely different site altogether. Redirects come in a few flavors the most important for this discussion are 301 redirects which are viewed as permanent and 302 redirects, seen by spiders as temporary.
Redirects, regardless of type, have been identified by SEO professionals as PR killers. Matt Cutts, a Google Software Engineer, stated in a Search Engine Strategies conference that “…clear disclosure to machines won’t pass Page Rank [with] a 302 redirect.” Even today there are hackers and crackers using redirects to hi-jack websites, even though spiders are capable of detecting nefarious activity. The behavior of 301 redirects however is quite the opposite.
However, on-site redirects are commonly employed by site owners to increase site visibility on SERPs and to take the visitor to the “good stuff.” Here’s how this technique is employed:
On-Site Redirects: the Basics
It’s important to recognize that the structure of your website is pivotal to long term success in search engine result pages.
The site owner or SEO optimizes a deep site page to the max. The only point of this page is to rank highly on SERPs and in some cases, the text on the SERPs link is unusable by humans because it’s designed for SEO only. Botspeak. However, once the visitor clicks the SERPs link to the highly-optimized page, he’s automatically redirected to a page or a site designed for human use, i.e. optimized for conversion.
Note: Search engine algorithms can easily detect redirects and, frankly, they are still viewed with suspicion by spiders. In fact, a site page may be penalized. The entire site may be whacked if the redirect is deemed suspect.
Spiders are not opposed to redirects per se. In fact, if the redirect is considered valid - as in the case of a blog that delivers a “confirmation of receipt” page before redirecting the visitor to the blog post itself. This is viewed as an acceptable practice because it provides benefit to the search engine user.
Using Redirects Wisely
A link is a redirect - taking visitors to other pages of a site. Embed text links on high ranking pages deep in the site. Optimize these pages for SEO and employ redirects to take visitors to the appropriate zone or page of the site. Example: A site selling insurance products employs the following on a page deep in the site:
“Unfortunately, you never know what the future holds, but you can protect your loved ones now and in the future.”
The link is embedded in informational content, which ranks higher, deep within the site. By placing the text link within this informational context, the visitor is provided an immediate option to the now-recognized risk - the lack of term life coverage.
Internal linking is a critical consideration in site design and content architecture. Creating highly optimized pages designed to appeal to SEO bots deep within a site (the site archives, e.g.), with links to pages higher up in page heirarchy is a legit use of what in effect is a redirect, though bots won’t see these links as such.
Robot.txt and NoFollow
The redirect will be instantaneous (almost) to visitors, adding maybe a second to download times. However, bots will righteously crawl these sites whenever the opportunity arises - and that includes anytime a visitor with a Google toolbar installed visits your site. Googlebots are aggressive little letter-string junkies. A visitor can initiate a crawl so you want to be prepared for on-site bot activity.
Clearly identify those pages that are not to be indexed. This can be by individual page with nofollow or noindex tags, or if there are a number of pages designated off limits to spiders, create a robot.txt file.
A robert.txt file is developed identifying all pages off limits to spiders and placed in the site’s root directory. Remember to update the site’s robot.txt file as more pages are added to the site.
On-Page Optimization
The objective of redirects is on-page optimization - both SEO and conversion ratio optimization. At this stage in the purchase sequence, the prospect has demonstrated enough interest to click on a deep link to learn more about products and services. Once that link is clicked by a human or tracked by a spider, both bots and eyeballs must be happy with what they see.
A key point for non-tech site owners: bots wouldn’t know an attractive site if it bit its digital butt. Bots never see the presentation layer, which could be a mess. Bots read the black and white HTML and XML data that forms the site’s structure. On-page optimization will appear in the page’s code.
On-page optimization involves the deployment of links - which information links to what zone or page? Each page is optimized to drive the visitor deeper into the site and to, ultimately, convert.
Placement of “trip-wire” links is an essential aspect of page design. Trip wire links are embedded in content that evokes an emotional response in the reader, a response that demands immediate action. The example of the embedded insurance link above is a good example of trip wire links that optimize each page for conversion and for more expansive and complete indexing of the site by bots.
Remember, bots follow links. Embed links deep in your site on highly ranked pages. These links automatically redirect the visitor to less optimized but more human-friendly pages or sites.
Embed text links deep in site text with text embedded, intra-site links placed for maximum emotional response, i.e. a link to a sign up page embedded in an informational article about the benefits of jogging. Spiders and humans will follow well-placed, contextual links embedded in the body text.
This insures that spiders stay onsite longer, indexing more pages and more accurately placing indexed pages within the right folder of the search engine’s classification system (the taxonomy employed by Google, Yahoo, etc. determines how and where a site is classified).
Further, redirects can increase both page rank and site revenues when on-page optimization and nofollow and robot.txt files are used to direct the activities of bots. Remember, a Googlebot will try to crawl any site visited by a user with a Google toolbar installed so, virtually any visitor is a potential opportunity for Googlebot to spider a site.
Employ redirects to appeal to both spiders and humans and redirect a site’s page rank in the process.
Frederick Townes in the owner of W3 EDGE Web Design. W3 EDGE is a Boston web design company that specializes in search engine friendly design, wordpress plugins and conversion optimization. Contact them today for a free quote and more information on how to make the most of your online presence.
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Business Coaching Results
by Lyn Troyer
Did you ever want to hire a business coach but weren’t sure as to what kind of results business coaching provides? To help you learn about some of the benefits involved in hiring a business coach, take a look at the 5 following results some people have experienced due to business coaching.
You may need a quick understanding of what business coaching is before we jump into the results and benefits.
What is business coaching?
Simply put, a business coach is someone who is dedicated to helping you increase productivity and profits for your organization and business operation. How this is done and the results business coaching provides vary but here are a few.
1. Start up confidence. Beginning a new operation or taking over one can be risky and often scary business. Business coaching has helped individuals understand how their individual strengths can be used to achieve success as well as about business in general. If you feel overwhelmed by the startup process a business coach can help simplify things by helping you create an easy to follow plan and keeping you encouraged.
2. Inspiring new ideas. Business owners can often get stuck. they may feel uninspired or they may not make use of the available resources. One of the main results business coaching clients see is being newly inspired and motivated. Because a business coach is essentially giving you an outsider’s perspective of how your business is running, they are able to offer new ideas and ways of doing things. Clients see their business from a new perspective and this often helps them to see where they can improve and increase their efforts.
3. Recharged passion. The day to day grind can make passion and motivation fade. Some business owners feel enslaved by their business and may even dread going to work. Others are bored and feel stuck. Business coaches can help people become unstuck and regain passion and enthusiasm about their business. They work with you to see why you started the business in the first pace, how to relieve some of the pressures you may feel to succeed, and in some cases, whether or not personal conflicts are affecting your business.
4. Better solutions. It’s easy to settle into a routine and do the same thing we’ve been doing for years without looking for alternatives. Business owners do this all the time. They may do things that, while they work, are outdated, costly, or decrease productivity.
When surveyed many clients stated that finding better solutions was a major benefit from business coaching. Having the outside perspective of someone who is a font of business knowledge means your business can be greatly improved. You may learn where you can cut spending, how to better allocate your employee’s skills, how to better attract your target market or even where to find them in the first place.
5. Strong relationships. Sometimes we just need someone to listen. A business owner may have an idea but is unsure if it’s the right time. They could be feeling stressed and need someone to simply listen. Business coaches aren’t just there for advice they are also there to listen to your business goals and concerns. Just having someone listen and to be able to bounce ideas off can make a lot of difference. Thus, one of my favorite results is the relationship that can be formed with your coach. In essence what you find is a friend whose business it is to help you succeed.
The results found with business coaching is ample, your self confidence grows, your communication skills, your business awareness and so much more. If you were hesitant to use this type of service rest assure that thousands of people have received great benefits and you will too.
Lyn Troyer and his Niche Power Group teach beginners how to make money online in niche markets with affiliate marketing. Please visit their online business mentoring website here to learn how you can go from making nothing to a full time internet income in 12 months or less. http://nichepowergroup.com
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Work At Home Careers
by Jason Trusler
The perfect career for almost anyone today means working for yourself or without a boss hanging over you. Whatever it is you enjoy doing, answering to somebody in a position above you is most likely not a part of it. If you’ve worked for corporate for a few years or for many, you are probably ready to start something new that will allow you additional flexibility and less strain. If you are in agreement, then you should consider work at home careers. Even though you might not believe that any stable and enticing jobs exist that allow you the comfort of working from home, you will be pleasantly surprised that they actually do exist! The best work at home jobs you can get involved with are found online. By working from home using the accessibility of the internet, you will give yourself the freedom and sanity you have been craving for years to come while enjoying the pride that comes with providing for your family’s needs in a truly fulfilling way!
One of the best work at home jobs you can choose is article writing and submission. Many companies exist that pay for you to write and submit articles in order to boost their web based business. By creating articles that point people back to their company website, you will be assisting with SEO marketing for that company and helping increase the traffic that makes it to their site, which generally means for sales for the company and a bigger paycheck for you. Another option is writing articles for creative websites that will select your article if they can use the topic you chose to promote their specific needs. The downside to these sites is that they will pay you on a case by case basis and only if they select your article, so it’s possible that you could spend the time writing and not get paid on a particular submission. The upside if you enjoy writing is that you can give your creative juices an outlet while increasing your chances of getting paid for your creativity.
Another more common option for home based jobs is survey completion and data entry. These jobs go hand in hand in the sense that they are very time consuming and can be mundane, but are easy to find and complete from home. For this type of a position, you will typically sign up with an online company and receive updates from them when they are looking for people to complete review or satisfaction surveys. When you have the time, you can accept the projects and then get paid for them. The best way to find the company that best suits your needs in this category is to take some time to do a search online before you sign up.
The most widely known and popular option for working from home is medical transcription. If you are good at typing or the medical field interests you, then this option is most likely a perfect fit. To start your career in medical transcription, you should do your research and find a certification course that best fits your learning capabilities. Most companies will not hire you unless you have some experience and training under your belt, but the training to become an MT is fairly inexpensive and not very time consuming to complete. The cheapest option that also doesn’t take a long time to complete is online training. Once you have completed this training, you will be ready to start a part or full time position quicker than you would most other jobs and this time without the hassle or constant attention of a supervisor!
If you are desperate to find new options for earning an income that will allow you to get rid of the early commute, uncomfortable business attire, and overbearing boss then you should definitely look into some of the aforementioned options. You may be shocked just how simple it is to earn an income in the very comfort of your home! To find out additional information on how to begin, visit http://www.topstayathomejobs.com
For More Information on many top rated work from home business opportunities, please visit:http://www.topstayathomejobs.comhttp://www.renewmycreditscore.com
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Getting Second Tier Links
by Edgar Burt
If you are embarking on an SEO campaign you will know that it is important to get links to your website. This article will look at quality links and ways in which you can get them.
Authority Sites
You are probably aware that the best type of links you can get are those from authority sites. These are sites that have a high PageRank and a lot of links to them. Usually they are information sites that help people in your industry. Obtaining a link from these sites is like gold and will really help your rankings. However the biggest problem is that links from these sites are notoriously difficult to get and so you may be disappointed. You should always make sure you ask the webmasters of these sites to link to you but if they say no you need to adapt your strategy.
Second Tier Sites
If you do have difficulty getting links from authority sites then you can change tactics. The best thing to do is look at all the sites that the authority site links to. You will then need to check each of them out and contact them in order to request them to link to you.
This can be a really successful strategy as you will get some influence from the authority site if you get links from the sites it links to. Obviously these links will not have the same value as those from the authority sites but they will still be important and so should not be ignored.
Link Value
All links have different value and the in some ways a good way to tell is by checking the PageRank of a site that you are requesting a link from. The higher the PageRank the more important the link is. This seems strange because surely a link is a link but this is not the case.
When Google counts your links it also gives an importance to your links and the more important links you have the higher you will appear in the search results.
Anchor Text
Obviously when you are requesting links from both authority and second tier sites it is important to request anchor text that includes your keywords. This is absolutely vital to appearing at the top of the search engines for your chosen keywords. The more links you have that contain your keywords the more chance you have of appearing high up. In addition to that if your anchor text is used on authority or second tier sites that are relevant to you it will have even more importance and really help your campaign.
Conclusion
Many people will request links from authority sites and if they get rejected they will just move on and try something else. If you adopt the strategy discussed in this article you will not just be losing an authority site that said no. It is always important with any SEO campaign that you are flexible and able to adapt as things change if you do this then your chance of being successful is far greater. You could be surprised that if you get a lot of links from second tier sites that your ranking will increase far more quickly than you would have expected and this can only benefit your site and your business in the long run.
If you have found this article useful then you can get more information from Dazines - search engine optimisation.Dazines - web development, web design SEO Company London UK Check out more on Getting Second Tier Links
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