Why Would Somebody Want to Join Your Membership Site?
by GihanPerera
Let’s consider the six key benefits for members themselves - which of course you’ll use when promoting the site to prospects.
1. Manage cash flow
If you offer a monthly membership for a high-value resource, it can be a lot cheaper than members paying the full price for a bundle of products. It also allows them to consume the information at their own pace.
It also helps members’ cash flow to know exactly what money is coming out of their credit card account each month. They don’t have to decide to spend money each month.
2. Be in a community
On-line communities have become particularly important and interesting since Facebook and MySpace became popular. Some people join a membership site primarily so they can be part of a community of like-minded people.
Don’t create a broad membership site like Facebook or MySpace, which is open to everybody. Instead, create a niche community for your target market - for example:
* My First Step Community www.first-step-community.info is for infopreneurs (speakers, trainers, coaches, consultants and other information experts) to learn about leveraging their expertise).
* David Penglase’s SalesCoachCentral www.salescoachcentral.com is for salespeople and sales managers.
* Alicia Curtis’ yGenClub ygenclub.ning.com is for smart, ambitious Generation Y people.
* Tony Fountain’s The Wonderful World of Auctions fountainandco.ning.com is for the real estate industry - and even within that, the niche market of auctions within that industry.
Be warned: One of the biggest traps with membership sites is that their owners expect members to jump in enthusiastically and engage in the community features (forums, chat rooms, etc.). This generally doesn’t happen as fast as you’d like. So don’t assume that people will automatically take part in the community, and don’t be disappointed if the take-up is slow.
3. Make one decision
In the same way as you only having to market once to your members, they only have to make one decision to join. After that, you deliver value to them automatically. They don’t have to make a decision each month about whether they’re going to buy this month’s teleseminar, download this month’s e-book, and the like. All the material is available for one price.
This might sound odd, but it is useful for some people to have just one buying decision, rather than going through the exercise of choosing new products each month.
4. Get increasing value
In general, the longer somebody is a member of the community, the more value they get.
For example, in the First Step Community I keep adding resources every month - at least one teleseminar recording, a few e-books, an on-line tutorial and another audio program. So for a member who pays $70 per month, the value they get for that investment keeps rising.
5. Opportunities for learning
A membership site gives your members an opportunity for learning. Of course, this is true for any products and services they buy from you. However, with a membership site, this is even better - for two reasons, both to do with timing:
* First, because members can access the resources when they need them, they can learn at their own pace, rather than buying the things you happen to be promoting at the time.
* On the other hand, you do keep adding resources according to your own timetable. But because members don’t have to pay for them, they might learn something useful that they wouldn’t have paid for separately.
6. Save money
Finally, of course they save money, because you give them discounts, special prices and members-only offers.
Gihan Perera is the author of “The Seven Fatal Mistakes That Most Web Site Owners Make - And How To Avoid Them” and “Spin: Turn One Idea Into Hundreds of Information Products”. Visit http://GihanPerera.com and get your complimentary copies now.
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10 Steps You Need To Take When Buying Your First Property
by Jason Sands
Is this the first time you are off on a real estate hunting trip? And you are standing clueless about how to go forward with it?
Well here are 10 easy steps to follow to come up with a successful real estate investment –return plan. All you have to do is carefully follow every step provided and you shall see that at the end of the day the winner is YOU, and no one else! We have verified our guide with experienced brokers and seasoned real estate hunters and they have given the proverbial ‘thumbs up’ sign to it!
So here it goes:
1. The Motive — Understand your motive behind making the real estate investment. Do not just go about it with no concrete plans as to what you will do after you have acquired your property. This is a basic problem that is faced by many amateur real estate investors and can jeopardize the prospect of good returns from your investments.
2. Area — Pick your area which you might be interested to invest in. Make a choice keeping in mind the proximity or the possibility of constant surveillance of the property at your disposal. This will help safeguard your property against violations and intrusions.
3. The Cycle - The investment cycle in real estates is definite and make sure you are aware. If prices are on a high for the last 5 years it might depreciate soon. This will discourage normal investors but if you are aware, you know that buying it a low price now, might get you a bigger return at the end of another cycle!
4. The Plan — Make a logical yet optimistic plan about the real estate investment you are pursuing. Form a budget, the house type you might be looking for and the potential expenses at hand.
5. Get a Broker — Arrange for a good broker or real estate agent who might get you the whiff of a good property or estate land which you as a commoner might not have laid your hands on.
6. The Mortgage Broker — If you cannot manage the issue of getting a good, clean loan, hire some trusted mortgage broker to settle the issue for you. But be very careful, as loans and brokers both are abundant and fraudulent in the same quantity.
7. References — Always try and get a reference for the site. And never ever try and buy a real estate property unseen, if you are an amateur property hunter.
8. Smaller Homes — Try and invest your money into small family homes and single family homes. These usually are easy and safe to invest in, get easy loans and finances and are easy to resell.
9. Hiring the Property Manager — If the estate you have invested in is not close-by, or you do not have the luxury of time to preside over its takeover and other procedures, hire a good and trustworthy property manager for the job. This will relieve you off the tensions regarding the estate issues and will also have the estate or property under proper care.
10. Renting Out — Make longer contracts or leases for your first-time estate or property, if you plan to rent it out. This is because if the tenants leave before you find a suitable deal, the returns will be redundant against the investment.
Jason Sands is an experienced property investor and over the years he has gained good insight and valuable information on how to succeed in property investing. Some of his current investment recommendations include Mid North Coast land for sale, and properties in Kincumber and Saratoga.
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The world of Black Box and Open Source Roulette System
by hank
The world of Black Box and Open Source Roulette System
Usually roulette players pay more attention to roulette systems then to roulette tolls.
Why this happen?
I suppose because most of the people look for quick money methods.
From my point of view easy and quick money don’t exist and all the players will find about this latter when they will discover several tricks used by the roulette sellers.
First of all let me explain what mean a roulette system and the methods the seller use for sales.
So we have two types of roulette systems:
1. Black Box Roulette Systems that represent an EXE file.
2. Open Source Roulette Systems where every roulette system is described in an open source format.
Related to black box exe I will not talk too much because almost of you already used them and know all about its limitations.
From this point I want to pay more attention only to open source roulette systems because this represent a new concept much appreciated by a lot of players.
At this time we have several roulette tools based on this principle.
I will talk only about one of them and hope the other users will complete this article by describing the other.
So I hope this article will serve as a start point related to open source roulette systems format.
So we get to the point that we must use open source format in order to feel some security during the game.
Now the question is how was built this format.
For this we have several methods starting from visual settings and ending with the scripting.
If you look for scripting methods then I can recommend a roulette toll called Roulette Scripter Studio but in case you want visual coding then I can recommend Roulette Systems Studio .
Below I will describe how works Roulette Systems Studio that is based on visual coding using the open source roulette systems format.
Roulette Systems Studio is a property of money maker machine team that developing roulette tool for roulette players.
These roulette tools can be used in more then 50 online casinos. The hard point of all these roulette tools is that all has auto play feature which mean the software will play by itself following the rules set by the player.
Also this software has shared roulette systems server where every user can upload his own roulette system that latter may be downloaded and run by the other players. Sure here all roulette systems are in open source format so every player know how it will act on every step.
So if you have your own idea related to strategy that will bet on Red/Black then this software is for you.
Related to progression you can use then it is custom and can be set by every player accordingly to the balance he plan to use in the game.
Another hard point is that this software has real time betting palette that allow the player to change his roulette system real time also we should not forget about the real time active variables that point to the player when to change the roulette system and how.
I think at least this will build for you some ideas about what represent this roulette tool but if you want to find more then you can find it on the internet and even to build and run your own roulette system .
More tips, ideas and suggestions related to how to use this software better you will be able to find on the software provider forum or by asking the player who already use it.
My recommendation for all is to use open source roulette systems that you will be able to control.
I will recommend downloading and testing this software and in case you have any other questions you can find the answer on our site or by asking the players from our forum.
You could visit web site from youtube and you see more videos about Money Maker Machine. The keywords in youtube are: roulette systems studio and roulette system money maker machine. Also you could find our web site in more big search engine like: Google, Yahoo, MSN, Altavista …
If you have any questions at all, just click on the Contact Us link to get in touch with us. We will always reply to every email we receive.
For more information visit the official site Money Maker Machine website!
Company: Money Maker MachineAddress: http://www.money-maker-machine.com
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Membership Site or Password-Protected Area?
by GihanPerera
How do you generate income in your business? For an infopreneur, there are broadly four types of income streams:
1. Active income: You get paid for turning up and delivering value - for example, speaking at a conference, facilitating a meeting, delivering a training
workshop or coaching a client. If you don’t turn up, you don’t get paid.
2. Bundled income: You still get paid only when you turn up, but now you get paid more because you offer more than just yourself. For example, you speak
at a conference and sell products at the back of the room.
3. Recurring income: When you turn up, even if you don’t get paid for that engagement, you generate an on-going income stream. For example, you speak
free at a conference and sell access to your membership site.
4. Passive income: You don’t even have to turn up to get paid. For example, you sell products directly on the Internet, or you generate rental income from
investment properties.
Most infopreneurs generate most of their income from active income, and many would like to generate most of their income from passive income.
However, that’s a difficult path to follow. You generate active income because you’re a topic expert; you generate passive income because you’re a marketing
expert. And few infopreneurs are marketing experts - at least, when they’re not there in person to do the marketing.
But what does this have to do with membership sites? Glad you asked!
Consider the two middle levels: Bundled income and recurring income. A membership site can be a very effective way to boost those two income levels. For
most infopreneurs, this is far easier than by trying to generate passive income.
Let’s look at recurring income first.
Recurring income
As an example, to generate recurring income from corporate clients, sell them access to your membership site, possibly at some special rate - for example:
* Free access for 3, 6 or 12 months, and then an on-going subscription fee.
* A “multi-user licence”, where they pay a fixed subscription fee that allows all their employees to sign up.
* A discount on the subscription fee, as part of the overall contract.
* Some variation of the above.
You can use the same principle for other types of presentations - such as training workshops, public seminars, even individual coaching and consulting. In
each case, you offer them membership at some special rate not available to other members.
This is very nice work if you can get it, because you generate on-going income from a single sale. However, before you jump right in and start promoting this
to all your new clients, consider these potential limitations:
* It’s difficult to sell, because you’re asking your customer to make a commitment to an on-going payment.
* You have to keep up-to-date with your area of expertise, because your members are expecting you to give them current information, not out-of-date
information. On the other hand, if you simply sell them access to a memb
* You have to keep devoting time to the site, to keep your members satisfied.
* If you only have a few members, you might not be happy with what you’re getting paid for your time.
* Regardless of how good your membership site is, members will leave from time to time, so you have to keep bringing in new members.
This doesn’t mean you shouldn’t build and promote a membership site; it just means you should think carefully about it.
Another option is to create a simpler site, based on bundled income …
Bundled income
Instead of trying to create an on-going income stream from each sale, you can simply increase your fees by bundling in more value to your presentations.
For example, with a corporate client, you can sell them access to your “Members Resource Centre”, which is a password-protected area of your Web site.
Again, the same applies to coaching clients, public seminar attendees, workshop participants and others who buy you.
You still generate more income this way, but it’s not on-going income. However, that might be better for you when you weigh that up against the on-going
efforts to market, manage and maintain a full membership site.
Gihan Perera is the author of “The Seven Fatal Mistakes That Most Web Site Owners Make - And How To Avoid Them” and “Spin: Turn One Idea Into Hundreds of Information Products”. Visit http://GihanPerera.com and get your complimentary copies now.
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Don’t Get Obsessed With Web Site Traffic
by GihanPerera
Most Web site owners have an overriding obsession with getting “site traffic” - in other words, getting more people to visit their Web site. It’s as if getting
more visitors will automatically mean more customers, and hence more money.
But just getting more visitors doesn’t necessarily mean that you’ll increase your profits. In fact, in many cases, it’s almost exactly the opposite, because getting
new visitors can be very expensive.
Step into the shoes of a typical Web surfer …
What happens when somebody is looking for something on the Internet?
Assume this is somebody who hasn’t heard of you before (otherwise they would just type your Web address directly into their Web browser, or click a link in
their Favorites collection) and hasn’t already found a supplier (otherwise they would go directly to that supplier’s Web site).
So they fire up a search engine like Google and type in some words about your product or service. They typically get thousands - and sometimes hundreds of
thousands - of search results.
With luck, your Web site is in the first three pages of listings. Research shows that most Web surfers don’t go past the first three pages of listings, and will
almost invariably go for results on the first page.
Actually, it’s not a matter of luck - it’s all about careful search engine marketing to make sure that you’re on the first three pages.
This usually means one of two things: Either you “optimize” your pages using various special techniques to make sure that Google lists you on the first page;
or you pay Google to show your advertisement on the page.
Both of these are valid marketing strategies, but both of them involve some work and expense on your part.
If you sell a commonly-available product or service, you could find yourself competing with hundreds of other suppliers, and this becomes a time-consuming
and costly exercise. Remember that all these other suppliers are also fighting for placement on the first three pages.
So it’s a very competitive environment.
And I’ve only talked about a very small part of Internet marketing - that is, search engines. There are literally hundreds of other techniques for bringing
visitors to your Web site, including: Publishing articles, exchanging links, Web rings, banner advertising, sponsorship, media releases, e-zine advertising, and
so on.
But of course the more of these you pursue, the more you lose focus - not to mention time and money!
More importantly, even if you do get these people to click on a link in Google and visit your Web site, it’s another task in itself to convince them to buy
from you. You have to overcome all their objections, fears, concerns and natural resistance to making a commitment.
The Internet is the least-trusted selling medium in history, so don’t expect to get a flood of customers, even if you do happen to strike it lucky and get a flood
of site visitors.
I know that I’ve painted a pretty bleak picture of Internet marketing. So I’ll assure that you I’m not against doing any of these things. They are all valid, and
can all bring qualified new prospects to your Web site - and hence to your business.
My point is that you shouldn’t think only about getting new visitors to your Web site.
What’s the alternative?
What if you could bring people to your Web site with little or no cost? And what if those people automatically trusted you? And they had already convinced
themselves that they were willing to make a commitment and buy your products or services?
Would that interest you? I bet it would!
But where can you find those people (I hear you cry)?
Easy - they are your own customers!
Yes, I’m talking about the people who have already bought from you in the past. I’m suggesting that you spend at least as much time on using your Web site
to provide a high level of service to your existing customers and clients.
After all, it’s so much easier to sell to existing customers than to find new customers. Look at the advantages: They know (and trust) you, you can reach them
easily, you can sell them additional services that complement what they’ve bought already, and you’ve already established a business relationship with them.
I know that this seems obvious, but most Web site owners miss this point. They spend all their time and effort marketing their services to strangers, while
ignoring the gold mine of potential riches in their own backyard.
And, by the way, I’m not talking only about customers who buy from your Web site. I’m talking about all your customers.
So how do you put this into practice?
Provide additional value on your Web site that’s exclusively for your clients and customers.
One way to do this is to build a special password-protected “clients only” area on your Web site.
An example will make this clear…
Suppose you operate a book shop in a shopping centre. As part of your marketing, you do all the usual things: Book sales, author signings, seasonal offers,
loyalty card with discounts for frequent customers, and perhaps even a mail order catalogue.
But every other book shop is doing the same thing, and the big book chains are doing it on such a big scale that you can’t possibly compete with them.
What’s the solution? The answer is that you don’t compete with them! Instead of taking them on head-to-head in a fight that you can’t possibly win, you give
your customers a boutique solution that your competitors aren’t offering.
Here’s how …
As part of your customer loyalty program, you give every customer access to a password-protected area of your Web site. In that area, you could offer:
* Book reviews of new releases
* Advance notice of books coming into the shop
* A discussion forum, where other customers can provide their comments on books they’ve read recently
* A rating system for new books, where customers “vote” on their favorite books
* A method for customers to get in touch with each other to form book clubs
* Advice on how to set up and operate a book club successfully
* Discount vouchers on future sales
* Expert advice and comments (from you) in response to customers’ questions
* … and much, much more
The possibilities are endless, and I’m sure you can get a handle on how to adapt this idea to your own business.
You’re providing so much added value that customers can’t help but remain loyal to you.
And the key is that by doing this on your Web site, it becomes a “self-service” offering for your customers, so it takes up very little time, effort and money on
your part.
Take another look at the example above, and go through each of the items I’ve listed in the customers-only area. You’ll discover that most of them require
only a single up-front effort to get going, and then they run themselves automatically. A few of them involve on-going work (such as the news of updates and
new releases), but even then the time investment is small.
Getting started
So how do you get started with setting up a password-protected area on your Web site?
The first step is to make a list of all the things that you could offer to existing customers - just like I’ve done in the example above. Step into your customer’s
shoes and ask yourself what would make the experience really special for them.
A word of warning: Be careful not to self-censor here. In other words, don’t discard an idea just because you think it might be too expensive or
time-consuming for you to offer. When you talk to an Internet consultant, you might be surprised at how little in costs.
The next step is to talk to a professional Internet consultant. Yes, you could set it all up yourself, but it does involve some technical work beyond basic Web
design. So it’s much better to talk to somebody who can see the full picture from a technical viewpoint.
We’ve worked with many businesses to build this sort of system, and our experience is that this can be a very profitable part of your business.
Gihan Perera is the author of “The Seven Fatal Mistakes That Most Web Site Owners Make - And How To Avoid Them” and “Spin: Turn One Idea Into Hundreds of Information Products”. Visit http://GihanPerera.com and get your complimentary copies now.
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